My journey began in 2012, where I embarked on an exploration of the vast world of design and creative work. As an introverted individual who observes more than speaks, I gradually cultivated a fondness for typography, which soon became an integral aspect of my creative process.

After a few years, I realized that simply creating visually appealing designs was not enough for businesses. I aimed to leverage my skills to better serve businesses, helping them to grow and attract their target audience. To achieve this, I dedicated my time and effort to learning creative thinking and the art of crafting purpose-driven brands. I focused on establishing the personality and positioning of a brand before addressing its external elements, recognizing that this approach allowed my clients to see themselves as established brands within their markets. This strategy proved effective in attracting and growing their audience over time